Shocking style at the 2011 TV Choice awards as Chloe Sims,
Amy Childs and
Holly Willoughby showcase a depressing night for British TV fashion.

It was a mixture of gaudy glitz, eye straining animal print and cringingly cheap looking dresses as few guests managed to get it right on the night.
The ‘cream’ of British TV failed massively in the wardrobe department clashing seriously with the elegant surroundings of London’s Savoy Hotel.
Bringing her very own take on style, TOWIE’s Chloe Sims wore an extremely busty deep purple dress.